Many people still wonder if press releases can be useful. In fact, many IMers debate about this all the time. The truth is this: they are quite useful indeed. Many IMers actually believe that they are not useful simply because they are not using them properly to build their business in the way that they should. Instead of simply writing an article, adding your link, and submitting it using the free press release services, there is so much else that needs to be done to make it successful when you do a distribution. Now let’s look at some simple ways that you can create a fantastic press release using the strategies and tactics that we have written in this article.
It is a bad idea to send your press release as an e-mail attachment to anyone. Think about how many attachments that you open from unsolicited unknown e-mails.
You agree right? Why would you expect to be the exception of the rule? If you really want to have success with targeting people in this manner, the press release has to be in the body of the e-mail only. More importantly, make sure that you include a personalized message with the release to make sure that people will actually look at the release to see what it is about. Since most people will delete press releases that come their way, by adding a personalized message, you will make them curious, and they will probably read what you have sent. Just spending a minute or two doing this could make you lots of money. Now you have a better perspective on what we are talking about. What you must do is find out how to write them and then just use that format. The rule of thumb is for them to be a single page, and that is really more than enough for a PR. If you do some research, you will find some variation in length but a single page is what you will see the most. News editors will look at your press release, and if it is not in proper format it will be deleted. The worst thing you can do is add filler because editors can spot that easily.
Do you remember learning about the “five W’s” in elementary school? These five included the why, where, who, what, and when – all of these were needed when composing a paper for school. You could include how if you were really trying to be specific. It is extremely important to do this with your press release. You are describing a specific product or service in the press release. To make sure that your audience understands what you are talking about, you must interject the five W’s (and the how as well). Most people who read your press release will not respond if it is just junk content. But learning how to write them in the correct format is simple. We have offered you a few tips about them, but there’s more that you must know so be sure to find out. Creating effective press releases has never been easier, so there is no excuse to not do them.